You’ve heard it said time and again that: The Money is in the List. Well space does not permit a debate here so I’ll cut to the chase and say… It’s true. It’s true both offline and online. So what’s it got to do with anything?

Well, for one, it means if you are to succeed online you need a targeted opt in list. I am not saying that you can’t succeed without one. Of course you will make some money but I can assure you it is not the smart way by any stretch of any savvy internet marketers’ imagination.

It is well known that whatever you are selling, for whatever amount; you need traffic - people who are interested in buying what you have to sell. Suffice to say that without traffic you will simply be spending money maintaining your website - hosting fees and auto responder.

So I say all that to say this: you need a list.
One main benefit is that it will save you searching for new traffic for your website. With your own list you can sell to them repeatedly.

Let me just add here that you may have a great copy or website but it has been clearly shown that it takes over 7 exposures to your website before people make a purchase.

Clearly, if you are depending on that first visit to result in a purchase you could be waiting an awfully long time. The effect being that you then have to rely on getting lots and lots of fresh traffic to your site for any meaningful profit. You will have to get through a lot of traffic for anything meaningful to happen.

Just imagine if out of every 1000 you send to your website, 2% (20) make a purchase, what do you do with the 980 who did not buy? You need a system in place to obtain their details for follow up.

Lets say you did have such a system and 600 sign up. You are now in a very good position to send reminder emails to this number and build a relationship with them.

Once you build some trust with them, there is a greater possibility that with time they will buy from you. You certainly would have been unable to do that without a list.

Imagine if another 20 of the 600 then make a purchase, same amount of traffic; double purchase. Is having a list now important to you?

The Money is in the List now Build Yours.

Need help building your very own opt in list?

Claim my new free list building eCourse at: http://www.List-Building-Success.com

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As part of your website development and promotion, many people use links. Considered as the best form of off page SEO, links not only help promote a site or page to visitors but also help your search engine rankings.

The types of links that developers use vary from One Way Links, Reciprocal Links, Three Way Links and Deep Links. One Way Links are considered the best to generate due to how they are considered by search engines. Therefore, a substantial part of your off page SEO campaign should be to be generating One Way Links.

When generating One Way Links, one of the best methods to use is Anchor Texts. Easy to notice on a web page, they are often in a different color and underlined on the page (an example at the bottom of this article). When hovering your mouse over the Anchor Text you will be able to see the target page at the bottom of your browser and sometimes a small window might appear on the page showing the target page as well.

When Anchor Texts as your One Way Links, you need to make sure that you generate them correctly for it to have the desired SEO effect. This is achieved by using the same keywords in the Anchor Texts as the same keywords for the target page. Efficient SEO practice suggests that the keywords in the target page which are being used as the Anchor Text should be incorporated in the title of the page, the keywords tag of the page, the description tag of the page and used in the content of the page (on page SEO). If you don’t follow this method then the potential of the Anchor Text to be used as a One Way Link will virtually be non-existent.

Because One Way Links are considered the best types of links to generate pointing to your website, it should be the most dominant part of your SEO campaign For every 6 links that I generate, I aim to create 4 inbound and 2 reciprocal or three way links. Basically, that equates to two thirds of every linking campaign to be One Way Links. In the bigger picture of say 100, my total aim is for between 65-70 links being inbound, the rest to be reciprocal or three way links.

Finally, it is important to note, to target one keyword or one key phrase before moving onto the next keyword. My aim is to generate 100 links per keyword before moving onto the next. It takes time but it will ensure that I get better search engine for each keyword. For the most competitive keywords, you will need to generate more than 100 links depending upon how competitive they are.

As a keen internet marketer, Chris writes articles about possible home business scams, work from home opportunities and home working.

Article Source: http://EzineArticles.com/?expert=Chris_Gilmour

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